Recommending ad spend to zees..
Always be extremely careful to avoid making any promises or commitments regarding a specific amount of leads that they should expect.
It's important to remind them at all times that the number of leads they received from any marketing source is entirely variable and we cannot control consumer sentiment, cost per click, or other key factors. It's OK to remind them that we will do everything we can to achieve their aims but try to avoid any statement a bit can be construed as our commitment that they will receive any particular performance
Use this calculator (internal use only) https://docs.google.com/spreadsheets/d/1RSSDiBeXgDpUfjwy-E5x2l5H9OL3GMdcqRc80igXT3c/edit?usp=sharing
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